More than 2 billion people worldwide have at least one social media account. Today, nearly half the global population are active Internet users. It was a disastrous occasion in today’s information society. Hundreds of personal videos – years of artistic work – were lost in a matter of hours. Thanks for reading! Leave a comment or contact me directly.Just a few days ago, I witnessed an “Instadrama.” A famous blogger with more than 500,000 followers lost access to her Instagram account, which was evidently hacked with malicious intention. Developing your Digime will separate you from the crowd and prove to potential employers that you are a creative individual with a track record of successful campaigns and big results. As rudimentary as it sounds, “keeping up with the Joneses” is alive and well in our culture. Now that seemingly everyone (even their pets) has a blog, savvy professionals are moving to an array of personal online assets. Your Digime shows that you are with the times. “Studies demonstrate that the visual aspect of a product is the primary influencing factor to taking an action.” Your personal brand is your product. The same goes for employers and recruiters. Psychologically, consumers instinctively love graphics, images, videos, infographics, and everything else that stimulates their visual senses. Your Digime allows you to showcase your work, projects, and career in ways that were previously impossible. It is entirely up to you how you shape this initial impression. Before meeting you in person, prospective employers will have already formed an opinion of you based on your online brand. Why Your Digime is Important Your Digime helps to establish your personal brand. Composed of your personal summary/bio, work examples, campaign highlights, photography, designs, artwork, and illustrations, your online portfolio is a visual representation of what you bring to the company table. For example, friend and designer Kenny Sing created this professional portfolio to showcase his design work. Having an optimized LinkedIn profile is a no-brainer for most professionals these days so I will spare you the details, however, an online portfolio is where many professionals are going. This is made up of your personal website and LinkedIn profile. Your Work Portfolio At the core of your Digime is a work portfolio. Find the sweet spot between what you are good at and what you are passionate about and blog about it. You can even host a quasi-blog on LinkedIn - LinkedIn now makes it easier than ever for anyone to publish online. The point of a blog isn’t necessarily to see how many followers you have, but to develop communication and writing skills so that potential employers can see your work in action. Blogs can be used as a tool for anyone, but they are especially important for digital and content marketing professionals. ![]() Your Blog Don’t have a blog? It’s never to late to start. Companies are looking for employees that fit within their culture and social media is one thing they will surely check. ![]() Keep what you post to social media light, authentic, and in line with your personal brand. As with all aspects of your Digime, this is completely shaped by what you decide to put forward. Everything you choose to post socially is what you are telling prospective employers that you enjoy doing outside of work. Your Social Media Profiles Your social media profiles make up the personal side of you. And while traditional resumes may still be taken into account in the hiring process, they will not be the sole factor in the company’s yes or no decision. ![]() Believe it or not, companies don’t want to hear you say that you can do something they want to see it in real life. It is made up of all of your social profiles, your blog, and most importantly, your portfolio. What is a Digime? A Digime is the “digital you.” It is your online brand that digitally represents both your personal and business life. Luckily for young professionals looking to establish their brand and further their career, there is another way – Enter the Digime. Traditional resumes simply do not cut it anymore. Aspiring professionals in all career fields are competing with seasoned veterans as well as hundreds of thousands of digital natives from all over the globe. Job searching in the global market is not for the faint of heart.
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